As a design studio that caters specifically to small business photography and web design in the Kansas City area, The Screen Dude enlisted JW Creative to take on the task of redesigning and developing the new website. Part of that process was featuring their work in a way that maximized visual appeal. The best way to do that was through professional photography.
The old website that The Screen Dude was using did not have any imagery on the homepage. The images they did have on subsequent pages were not very engaging and did not showcase their product in a way that lets potential customers know how beautiful their product is and how high-quality the materials used are. In tandem with the website updates, JW Creative took custom photography of several Screen Dude jobs to showcase on the homepage of their new website and throughout. They wanted to showcase and reinforce the quality product that they build for the Kansas City community, and eye-cathing photography is the best way to do that. Engaging and enticing imagery greet potential customers when they visit the website, which encourages them to learn more about the products and services.
JW Creative is in a unique position to help out small businesses, especially with needs like small business photography. We have the experience that comes with working in an agency for 10+ years, but we are a small enough studio that we don’t require the overhead that a large agency has. This allows us to uniquely position ourselves to the small businesses in our community that want and need professional design and marketing help. The Screen Dude recognized this and capitalized on that. They came away with a beautiful website that will increase its customer base by simply maximizing the potential of their website and highlighting their product with gorgeous photography.