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Color Scents

BRAND RE-DESIGN & PACKAGING

Lundmark was engaged to position the brand before other competitors entering the marketplace.

 

I played an integral role in the new logo development, brand style and the corresponding packaging that focused on the Color Scents name, while still referencing the Ruffies Brand. Additionally, I was responsible for the design and development of the new Color Scents website and social media promotions that soon followed.

 

Retail sales increased almost immediately, and retailers awarded more shelf space for additional scent varieties.

MY KEY ROLES:

  • Brand Identity
  • Packaging Design
  • Website Design & Development
  • Social Media Campaign Creative
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