Email Marketing: An Effective and Essential Tool for Any Small Business
Like other facets of marketing your business in the digital space, email marketing is yet another essential tool that you can add to your arsenal.
Whether you’re a small or medium-sized business, it can produce a high ROI when your email campaigns are targeted and strategic. Like any content marketing strategy, email marketing can be a highly effective, yet low-cost method to reach not only your existing customers but also cultivate new relationships with those who can best benefit from your products and services. Luckily, many types of email marketing platforms are easily implemented, cost-effective, and quickly add value to your current business marketing strategy. Here, we’ll take a closer look at the world of email marketing and discuss a few key reasons why an email can be beneficial to your small business.
Building trust with your customers is an essential part of having a successful business. And your customers are smart. They will see through any BS that you try to put out there. If you’re not genuine in your brand, your customers will notice. Chances are you’ll lose their trust and, in turn, lose their loyalty.
The most common methods for continuing to build trusting relationships look different than it did 10 years ago. Enter email marketing. With most small businesses now having an online presence, it works to their advantage. It offers new ways to nurture current relationships and maintain connections that lead to ongoing trust.
Email marketing can be used as a digital touchpoint to regularly check in with your customers, share exciting news, and offer valuable insights. Used correctly, emails can serve as gentle reminders that your service offerings are relevant to your customers’ needs. Allowing you to continue to add value to their lives. This can help create a sense of loyalty to your brand because your acknowledged customers will feel like they are thought of and appreciated.
Consistency is Key
Your customers want to know what they can expect from you. They want to know that every Tuesday, they will be getting that new offer you send. Or every Monday, they look forward to a new marketing tip email that might help them strengthen their marketing strategy. Maybe weekly emails are too frequent, then quarterly newsletters might be your answer. Whatever you decide is right for your business, make sure it’s consistent. Your customers will appreciate that, and it will add an immense amount of value and loyalty to your brand.
Quality Before Quantity
Since consistency and quality go hand in hand, you’ll want to do some experimentation. See what will work best within your small business so that you’re sending email campaigns that add lasting value rather than become a nuisance to customers. And now, this is where it gets exciting. As you continue to grow your email list, you’ll be able to get more creative. As you get more creative, you’ll begin to figure out which types of email campaigns are most valuable to your customers.
There is no one-size-fits-all frequency for sending out an email campaign. It’s more important to get to know what your customers’ specific needs are and build out your campaigns based on those findings. Your customers don’t want more junk in their inbox. Make sure what you’re sending is valuable.
The bottom line, email marketing is an incredible marketing tool for your business. It’s a low-cost option for small businesses. If it’s done correctly, it will increase customer loyalty to your brand and help establish your company as a reliable, trustworthy brand.
Need Some Help?
If you’re interested in getting started with email marketing and need some guidance, or want a kick-ass design to accompany that really valuable content that you’re sending out to your customers, JW Creative would love to help.
Take a look at some of the marketing projects we’ve helped our current clients with and then head over to our contact page and reach out to us! We’ll be waiting by our inbox for your email.